Brand Discoverability in the Age of AI

No longer is search just about ranking on Google. People are turning to all kinds of AI-powered platforms to explore questions and make decisions. That means brands need to rethink what it takes to be found, understood, trusted, and recommended.

Join Tamar Sidi for a practical conversation about how AI is reshaping brand visibility. Tamar will unpack the evolving discoverability landscape — from traditional SEO to answer engine optimization (AEO) and generative engine optimization (GEO). She’ll explain what it takes to be referenced and/or cited in an AI search — and how leaders can prepare their organizations for a future in which trust drives discovery.